Key Topics is split into nine sections and contains all the information you'll need in order to help grow your business
We've used fictitious characters to illustrate real life situations. The characters are based on detailed research we carried out on hundreds of small businesses in Wales; so the views expressed are those of real people dealing with real situations and not those of the WDA. To find out more about the characters, click here
Use the drop down menu at the top under GROW to navigate between each section.
Once you're in a section, use the links on the left to find out more about a particular topic.
- You and your business - It's very important you put your own health and satisfaction before that of your business. This may seem self centered, but the success of your business relies on your well being, ongoing enthusuiasm and motivation.
- Strategy and Planning - All successful businesses need a clear strategy and a plan to implement it. This section deals with identifying opportunities, formulating a strategy, developing a workable plan and assessing and managing risk.
- Marketing - One of the keys to growth is getting your products or service in front of potential new customers. Everything from building a brand to the value of business cards.
- Advertising and Sales - Mailshot or display ad? What form of advertising will work best? How to make the most of the resources you've got.
- Customer Relationships - This is a fantastic way of retaining existing business and winning more through word of mouth. This is all about how to make them work to your advantage.
- Employment - At some point you will need to take on more staff, and few areas of business offer greater challenges or greater rewards. Everything you need to know about when taking on staff.
- Finance - Money matters are the backbone of every business. Everything from budgeting and cash flow to VAT, tax, loans and keeping good records.
- Legal - Taking the time to get an informed overview of the legal issues affecting your business can yield all sorts of benefits.
- Advice - There's a surprising amount of good quality, free or low cost advice out there if you know where to look.
