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Decide what really matters to you - what would push you to learn all you need to know about running our business?

We often find it difficult to commit to something we don't care about, hence working with the things we do care about helps us act with integrity and adds control and focus to what we do. 

It's our values which tell us what's important to us, the kind of person we want to be and the goals we want to achieve. We're not always conscious of what we really want. We may think it's financial success when in reality it's a better relationship with a partner, more time with the kids or more adventure in our lives.

Here our feelings can help out - if we aren't really enjoying life, maybe something isn't quite right.

Creating a list of your values will help you focus your life around what's important for you and your beliefs. Understanding what you really care about is especially important when you take on a new challenge that will really test you, like starting a business.

What's important to me in setting up on my own?

Write down whatever comes into your mind - job satisfaction, recognition from others, financial rewards.  It'll concentrate your mind.